So, it was brought to my attention on twitter that a book had been written based on the upcoming movie, Red Riding Hood. This was not totally strange to me, even though it's usually a movie based on a book, but I've seen this before with movies and television series moving into books. What was odd to me was that, for starters, the book was apparently published in January of this year while the movie won't be out until March. This didn't totally make sense to me considering that the movie would be spoiled for a lot of people and if they liked the book they may go see the movie, but if they didn't like the book, the movie may be out ticket sales. Also, that's a few months time for the hype of the book to die down and people may lose interest in the movie. I'm not a marketing genius by any means, but I would think it would make sense to release the book at the same time or after the movie releases.
Apparently the publishers thought of this however and the answer they arrived at boggled my mind just a bit. It seems that when you get to the end of the book, there is no last chapter. What you get instead is instructions to go to a website to read the last chapter. Now, if you visit that website now you will be informed that you will have to wait to read the last chapter until after the movie has been released. Now see? No spoiled ending and the publisher keeps you on the hook and your interest piqued. After all, you do want to know how the story ends, don't you? The real kicker here is that there is no warning on the cover of the book or in the book description telling the book buying public that you will be paying full price (at least $9) for a book with no tangible ending. Now, I could be overreacting here, but I feel like that's a major fuck you to the intelligence of the book buying public. Do they honestly think we would find it cute to turn to the what should be the first page of the last thrilling chapter only to get a message that basically says "Ha ha! Bet you thought there'd be an ending here. Sucka!"?
Are we supposed to give them points for creativity? Novelty? Big, huge brass balls?
ETA: So I just went on the website redridinghoodbook.com and was greeted by a huge and cheerful countdown widget announcing on 23 days left til you can have the satisfaction of knowing how the book you paid for in
Ok, I put it to you, the book consumers of the world, how would you feel having picked up what you assumed to be a finished copy and then found out there was, not even a lack of a happy ending, but simply a lack of any ending at all? I mean sure, there'll be an ending on the website, but whenever you want to re-read the book are you supposed to go back to the website to re-read the last chapter? How long will the site be up? Do they expect you to pass down an incomplete book to your kids (if it's even good enough, I can't say)? Is this a sign of things to come in the publishing industry? What are your thoughts?